Inforeem Solutions

Accurate answers quicker
Business Intelligence delivers the information when needed and in the form that the users require for easy interpretation. The existence of disparate data across systems and differing environments makes it imperative to integrate such data prior to analyzing and reporting. Such reports can be either simple or multidimensional in nature. Once such a process is in place, there is much less time spent by the IT departments to respond to business requests and business users will spend even less time looking for the right information. Inforeem has the wherewithal to provide complete solutions that will help both business and IT groups align in the direction of high quality information and knowledge. The result is better informed decision making in much less time.

Business Intelligence

Customer Intelligence, Advanced Analytics:
The methods used by Inforeem consultants involves a 360 degree approach to handing customer relationship management and thereby achieving intelligence around the customer whether one customer at a time or aggregated to give summarized views.

Customer insight has to do with understanding behavior of customers based on current and historical data. Our consultants have the expertise on data access, data modeling to build the subject matter “data marts” and subsequent analysis and reporting. Much of the backend data management can be tedious and can take up to 80% of the time required to build such a solution. Having a metadata layer that captures the “data trail” and also maintaining data about data. Our architects with Informatica & SAS programming skills have successfully completed such projects at an enterprise scale.

Ongoing customer interactions involves a comprehensive marketing campaign that again makes effective use of both primary and secondary data. The models that need to be developed for conducting year round marketing campaigns can be an expensive proposition sometime running into millions of dollars. Our consultants are able to select an optimal process for each planned campaign whether it be direct mail, email, advertising or lead generation seminars. The use of advanced analytics and building a “water tight” process can ensure there are no leaks in the information exchange with the customer throughout the campaign life cycle. We have also used predictive analytics to arrive at profitability and loyalty scores by individual customer. This helps any organization, be it banks, retailers or the communications industry to allocate efforts toward the more valuable and long term profitable customers.

Improving marketing performance is another area that can reduce costs through quicker means and more efficient processes that are repeatable and scalable. Inforeem has helped customers develop marketing scorecards that shows measures of success and displays statistics such as correlation between marketing spends and sales and other desirable business outputs. A reporting dashboard can give marketing heads a picture of where they get the biggest bang for the buck.